The #99cent Decision #WickedWednesday (@KaceyHammell)

Wednesdays
Good morning everyone! Kacey here, and I wish you all a wonderful Wednesday. The temperatures have been so amazing here in my area of Ontario, Canada. The sunshine has felt wonderful on my face, and we’ve had some rainy days, but the rise in temps and seeing the sun more days than not, makes up for it.

This week I want to talk about something that can stir the pot with many people in this industry. Things can get pretty heated amongst authors about the 99 cent pricing on ebooks. There happened to be a kerfuffle on social media recently that I added my opinion to, by a fairly well-known author’s (depends on  the genre you read) who expressed a serious snarl about some authors having so many books in their catalogue for 99 cents, and how the industry was suffering because of this factor.

Now, adding myself to the mix since I have a book for 99 cents, which has always been in my catalogue for that amount, I took this seriously. The word count on my book is just shy of 10,000 words. Why would I want my readers paying more than that for a story at such a low word count? It’s a second to a series (the first always free), and I like to use the 2 short stories to readers who haven’t read my work before. I don’t want to give them all away for free, and having these 2 in my backlist has worked, I’ve had readers comment that they found me because of these stories and they searched for more, and found the longer, more pricier titles.

I’m all for having an opinion in this business, everyone has one and is entitled to it. However, it leaves a bad taste in my mouth when some authors scream “wrong” when another author chooses to take a path they don’t agree with. The author I mentioned above who was quite vocal about the subject, said things like “this is destroying our industry”, “it’s bribing readers and sadly devalues the books” with regards to the 99 price point. Hell, over a decade ago there wasn’t bitching and fighting about ebooks and smaller publishers destroying the industry.

Hmm, look at things now…

But back on topic — yes, sales are down across the board, a lot of authors are second-guessing this as a career and my heart goes out to them, but honestly, who are we to dictate to another author how they run their business? And this is a business. The path I choose may not work for another author, vice versa, yada yada yada. So why does anyone have to make statuses with all caps,  and make disparaging remarks without knowing the author’s reasons for putting his/her books at 99 cents? We don’t pay their bills, don’t walk in their shoes or know their struggles. Some authors put their books at that price when they are just starting out and want to have the exposure to run ads in newsletters, etc. Perhaps they simply want to offer their books at a low price all the time for his/her readership? God forbid an author writes for the love of the art and giving readers – who may have health issues or are unable to spend much on books – something affordable?  Don’t be so quick to pass judgment on others.

quote.png

My lower priced titles will remain at their price, and out of more than a dozen stories in my backlist catalogue, it’s not that big of a deal. I don’t find it devaluing my work because the reasons are mine to do so and I love every story that comes from my heart and soul. Perhaps people who shouldn’t, again, pass judgment on people they know nothing about. Just because a story is 99 cents does NOT mean it’s because the author devalues his/her work. That is, in my opinion, the issues of others who want to belittle others.

And while the industry is very saturated and it’s difficult to get noticed or to always be a best-selling author, every author has to follow their own path. Again, it is their decision to run their business as they see fit. Also, another point is if a book is 99 cents, an author only sets the price is they are self-publishing.  Publishers have control over pricing and often have sales running to spotlight a new release, which is part of a series or simply to try some new marketing strategies.

But authors should be standing united without anyone telling them what is wrong or right. Every author has their own opinion on what success is and how they should run their business. Perhaps we should all root for everyone and write more books instead of bashing others?

Sounds like a plan to me…

 

Until next week,

Happy Writing!

Kacey xo