Happy Tuesday, folks, Doris here. Now before you get too excited about the title, this is not a how to promo post.
Heaven forbid! There is enough information out there about that. Every Tom, Dick, or Harry seems to have the latest must do.
You know the ones, do XYZ and you’re guaranteed sales….
Yes, well, my take on that, if anyone starts off with that, run a mile. NOTHING guarantees sales. The right promo helps, of course, but what will work for one author will not work for the other, and we all have to decide what level of promotion we’re comfortable doing, and most importantly can sustain doing.
Like with most things, consistency is the key here.
There is no point having a blog, if you don’t blog, for instance, or only do so every once in a blue moon. I aim to have a blog post up every day. This isn’t for everyone, and some weeks I don’t manage it, but I will always have a Tuesday/Wednesday/Sunday post up at least, because they’re memes I participate in every week, and you know what. They get tons of views.
So, if you have a blog chose a day/days that you will always put something up, no matter what, and you will get readers checking it out.
Likewise, if you have a website – and as an author, you really, really ought to have one of those – then for the love of all that is holy make sure it’s up to date. Links work etc.
It’s frustrating for a reader to come on your website and not find the latest info they’re looking for.
Those are the basics really, the staples of being an author if you like. That, and having a social media presence.
Again, whichever platform you use, be consistent and be there. I was on Facebook a long time before I ever published a book, so that’s where most of my promo efforts are located, and when I say efforts, they simply contain in sharing my new releases, maintaining my author page on there, and above all to be social.
There is no need to bash your readers over the head with endless promos. Be engaging, be you, and they will naturally seek out your books, if you write in a genre they’re interested in.
And if you don’t? Well, guess what. That’s okay too. I’ve got many friends on FB who wouldn’t dream of reading my book, yet I value my interactions with them.
You are so much more than the books your write. Let your personality shine through, concentrate on writing the next book and the rest will fall into place.
Ah, but Doris, you say, that’s easy for you to say. You’ve been at this for five years now. You have a good reader base, yadda, yadda, yadda.
True, but I’m not doing anything differently now than I did when I started back in 2011 when I got my first contract.
I had three books out with three different publishers in the space of three weeks back then. Why? Well, one, because I don’t believe in putting all our eggs in one basket (proof in point, two of those publishers don’t exist anymore) and two, I’d been in a mad writing frenzy for a year and had lots of manuscripts available to me.
I have continued to be a prolific writer, though nowhere near as productive as some authors I know, who I’m convinced cannot do anything but write.
Personally, I prefer to have a life, spend time with my family, and get that work, write balance right. Because that is important too, you know, folks.
Give yourself time off from all that hard work, be that writing, or indeed the dreaded promo. Your stories will be all the better for it.
Nothing sells books as well, as more books. Think about the last time you discovered a new to you author, whose work you love. Remember that squee-worthy moment when you checked him/her out and discovered their backlist? Yeah, never underestimate the power of the backlist.
I’m a happy bunny indeed when I discover an author I love has lots of books I can gorge on.
Never forget your best promotional tool is to keep on writing. I know not everyone can write fast. For some getting two, three books a year out is a big thing, and that’s okay. If that’s the way you write, then you just have to go with it, but I’d say being you out there on Social Media becomes even more important.
Don’t be that author, who promotes the one book over and over and over. It will not gain you more sales, it will just make folks roll their eyes and yawn.
If you have a backlist, mention one of those. If you have an upcoming release, mention them. If you have nothing to promo, then post kitten pics…
Side note: I do love kitten spam! *smiles*
Seriously, though, you get the idea. Be YOU.
By all means, try out different promo hats to see what fits but don’t get too hung up about it. Don’t feel you have to try the latest craze that everyone is going on about, especially if you’re not all that comfortable with this whole promo thing.
Here at the Naughty Quills we covered this topic a few times, so, if you haven’t already, check out these posts:
An Author’s Backlist
Promoting Your Work
Anatomy of a Promo Kit
Building Readerships & Relationships
Think that will do for now. Your head will spin if you read all that.
That’s all from me today.
Do stay naughty, won’t you!