Focus: Freaky Friday with Michelle Roth @mroth_author

This author thing. It’s kind of a full time gig. You’ve got your blog posts, your social media, your website, your promotional materials, your street teams, your contests, book clubs.. the million things that you’ll probably try in the hopes that your work will stand out among an already overly saturated market. It’s really easy to get bogged down in all of that. REALLY easy.

I’m a planner. I schedule my writing time, my promo time, my social media time. I allot specific amounts of time for specific things. I could probably spend all day writing. Or all day fiddling with images. Or all day working on my website. I enjoy them all, so … I can quickly head down a time suck vortex and lose a day. I’m easily distracted like that. So I HAVE to plan.

I use Google Calendar to plan. I have access to my schedule anywhere I have internet (which is basically everywhere because of my phone.)  It keeps me on task when I slack. I have nasty alarms that go off to remind me to do things. I have an alarm set reminding me to write this very post, in fact.

I am very much a plotter, if you haven’t guessed already. I’ve got ideas, story titles, series arc and everything written down. It’s gotta be trackable otherwise I won’t remember it. I’ve got too much going on.

I used to do an excel spreadsheet but that’s not something I can edit on the fly. I have switched to Evernote. Best decision ever. It’s a project management and note taking tool. You can access it via the web, so it’s able to be updated from anywhere.

I’ll admit, the rigid planning that I do takes a bit of the impulsive fun out of writing, but it keeps me sane! I hope that some of this resonates.


Michelle Roth

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About Michelle Roth

Michelle Roth is a novelist from the Great White North (Toronto, ON). When she’s not disappearing into foreign lands, or making two perfect strangers that she invented fall in love, she’s probably curled up somewhere with a glass of wine and a good book. In her spare time she is typically hanging out with her awesome boyfriend and their two equally awesome cats. She likes taking road trips to nowhere in particular, cooking elaborate meals then making other people do the dishes, and being nerdy on the internet. Her books are currently available on

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