OMFG. It’s release day: Freaky Friday with Michelle Roth @mroth_author

Welcome back to our last installment of “What’s next?” with me.. your absolutely delightful host, Michelle Roth. I’ll be talking about…. release day!

You’ve written the book. You’ve been through so many edits that you can barely function. You’ve got your cover. You’ve got your marketing materials. Now… it’s release day! The hard part is over, yes?


It turns out that the work is just beginning. Most small publishing houses don’t offer you a whole lot of marketing support, so if you’ve gone that route (or even self published) it’s important to know that you’re now the official marketing team for your books.

Facebook: Share links to your books, snippets, sexy inspiration photos. Get people hyped about what you’ve written so when release day comes around, you’ve only got to remind them.. “HEY PPL BUY THIS”.

Twitter: People like their information in small snippets. Post a tag line for your book, an image, and a link to your work.


(insert sexy vampire photo here)

Real vamps don’t glitter…Name of book by Name of author

Yep. It’s that easy

Blogs:  Make friends with authors. Set a group up with your publisher and other independent authors. Get them to share your book release info. Reciprocate. Their audience may not know you.

Use services like Triberr where you can get shared by an entire group.


I wish there was a fool proof way to sell books but it’s a combination of talent, luck, and getting seen by the right people. These are just a few small tips for you, but there are a ton of other options out there. Quills?  What have you found that works?



This entry was posted in Freaky Friday, Michelle Roth by Michelle Roth. Bookmark the permalink.

About Michelle Roth

Michelle Roth is a novelist from the Great White North (Toronto, ON). When she’s not disappearing into foreign lands, or making two perfect strangers that she invented fall in love, she’s probably curled up somewhere with a glass of wine and a good book. In her spare time she is typically hanging out with her awesome boyfriend and their two equally awesome cats. She likes taking road trips to nowhere in particular, cooking elaborate meals then making other people do the dishes, and being nerdy on the internet. Her books are currently available on

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