Marketing Materials: Freaky Friday with Michelle Roth

OMG HI! You’re back! Thanks for stopping in to this week’s installment of “What’s Next?” I’ll be your host, Michelle Roth. Today we’ll be talking about… Marketing materials!

So you’ve submitted your book, signed your contract, tackled some edits, and now… you’ve gotten your beloved cover back. It’s time to start promoting your book. We’ve all pretty much beaten that dead horse a million times, but I thought that I’d tackle something a little bit different today. What every graphic ad that you use should contain:

  1. Title of your book, if not a picture of the cover.


2. Your back cover blurb or an excerpt in a CLEAR and LEGIBLE font.

3. A CLICKABLE link in the text of the accompanying promotion. Listing links you can’t click on is pretty much useless.


Sample Text telling you what the book is about in 50 words or less followed by:

Evernight: URL URL URL URL

I’ve been doing my own graphics over the last little while, so as I practiced, I got to the point where I was able to see what combinations go well together, what kind of fonts hurt the eyes, etc. Admittedly, my early stuff was pretty atrocious. My best advice with regards to promotional pieces? Simple is best, and.. if you don’t know what you’re doing, hire someone.

I hope this gives you a place to start with your own pieces! Till next week!


Michelle Roth

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About Michelle Roth

Michelle Roth is a novelist from the Great White North (Toronto, ON). When she’s not disappearing into foreign lands, or making two perfect strangers that she invented fall in love, she’s probably curled up somewhere with a glass of wine and a good book. In her spare time she is typically hanging out with her awesome boyfriend and their two equally awesome cats. She likes taking road trips to nowhere in particular, cooking elaborate meals then making other people do the dishes, and being nerdy on the internet. Her books are currently available on

One thought on “Marketing Materials: Freaky Friday with Michelle Roth

  1. Pingback: Promo, Promo, Promo… #TuesdayThoughts with Doris (@mamaD8) | Naughty Quills

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