Cover Art Questionnaire: Freaky Friday with Michelle Roth @mroth_author

Freaky Friday

Oh, hello! It’s Michelle Roth again. Today I’ll be continuing my “What’s Next” series by talking about… the cover art questionnaire!

In my experience, this is actually the one of the most difficult parts about the process. You’ll be asked a few standard questions:

  • What does your hero look like?
  • What does your heroine (or other hero) look like?
  • Do you have a third you need to describe (in menage a trois, quatre, etc)?
  • Are there any scenes that stand out in your book? (A zoo, a park, the beach, the city, the country?)
  • What descriptors or “fair warnings” would you give your book? (MM, MF, BDSM, Menage, May-December – as examples)
  • What do you picture on the cover of your book?

These look like some pretty standard questions, right? What does everyone look like? What’s your image for the book cover? But these are hugely important.

The majority of us readers are usually more interested in substance vs. shiny packaging, but I can tell you first hand. COVERS DO MATTER! When someone is choosing whether to invest in your work, it’s the first impression. A cover that is poorly put together, that doesn’t really give any sort of indication as to what your book is about is much less likely to make someone pick it up and read the blurb.

Next time we’ll tackle what to do with your 1st edits. See you next week!


Michelle Roth


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About Michelle Roth

Michelle Roth is a novelist from the Great White North (Toronto, ON). When she’s not disappearing into foreign lands, or making two perfect strangers that she invented fall in love, she’s probably curled up somewhere with a glass of wine and a good book. In her spare time she is typically hanging out with her awesome boyfriend and their two equally awesome cats. She likes taking road trips to nowhere in particular, cooking elaborate meals then making other people do the dishes, and being nerdy on the internet. Her books are currently available on

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