Overtly racist memes, ignorant commentary about things you know nothing about, mutilated animal pics, rants of a professional nature, requests for people to report suspect reviews on your books, begging for reviews, rants about your online ex boyfriend or your relative that’s trying to steal from your dead grandmother. “Click here or this baby dies” type emotional blackmail.
Can we just file this away under shit that should never appear on your author account? Yes. Yes we can.
A while back, I talked about creating a web presence (or a BRAND, if you will) and how people will want to get to know you as an author. I didn’t mean that they wanted to know your crazy, emotional shit. Please save that for your personal page, friends, family, and those closest to you. As a reader, there is nothing worse than finding out the author that wrote your favorite series is a total asshole.
Talk about your new kittens, your garden, what you’re planning to do at your next conference. Where you went on vacation. Updates about your life. When you’ve reached a personal victory in your life that has nothing to do with writing.
Unless you’re looking to make your personal brand “Author Name: Crazy Person with Drama” then stick to mostly positive topics. It’s okay to express frustration or sadness from time to time, but to make that the majority of what you’re sharing aside from your promo just makes people cringe.
This is not directed at anyone in particular. I don’t do passive-aggressive. If you read this and thought I was talking about you, then perhaps you should re-evaluate your FB posting topics?
Till next time, kiddos.