Welcome back to another Freaky Friday with yours truly (Michelle Roth, in case there was any confusion). Today I’ll be talking about promoting your work. YAY FUN!
So now that you’ve got a sexy new book out there and you’ve managed to publish it, there’s still a ton of work to be done. You’ll need to not only write the book, but encourage people to buy it. This is where social media and marketing comes into play.
A few weeks back we talked about social media briefly. Let’s delve a little deeper, shall we?
Each social media platform has its strong points and drawbacks. Here are some quick do’s and don’ts for each.
Facebook/Google Plus Do’s:
- Post more than just self-promotion on your wall
- Join book advertising groups
- Network with other authors
- Set up an author page and invite your friends to like it
- Use professional, clean, typo free images (that you’ve purchased or have the rights to) ONLY in your marketing pieces. (Sample posted below).
- When advertising, use a promo piece, a small blurb and a couple of links. Don’t write a novel for each post. It’s a waste of time. People usually don’t read it.
- Shorten any posted URL’s with bit.ly, ow.ly, etc.
- Always interact with people who comment on your posts.
- If you suck at spelling, run a damn spell check. Please! PLEASE!
Facebook/Google Plus Don’ts:
- For the love of all that’s holy, don’t pimp your own work on another author’s wall, group, etc without explicit permission.
- Don’t friend another author, then instantly PM them to pimp your work, like your page, etc.
- Just use your feed for ONLY advertisement. Let the world know you do something other than hawk your own books.
- Keep your drama posts to a minimum. No one needs to know about your break-up, your family drama, how much of a dick your ex is, or that you’re mentally unstable. Let’s keep that shit under wraps, kay?
- If you are an active part of any promo groups, book clubs, etc, follow their rules about self-promotion. If they want you to post on Monday’s, do that. If they want one per day, per book, follow the rule. If they want less promo and more chat, make friends with some of the people in the group. Talk to them about real life things.
- Don’t be a douche.
- Use trending hashtags if you can. Hell, make up your own and encourage their use.
- Stay within the character limits.. 1 of 3 posts are annoying.
- Keep your message simple. “Real vamps don’t shimmer. Get your sexy vampire fix with The Darkness Calls. Now available at http://amzn.to/1eqXrTo”
- Include an image when you can.
- Try to interact with other people. Follow your favorite publishers, authors, reviewers, and bloggers. Like, re-tweet, and comment on their tweets.
- Be gracious when someone retweets or comments on your tweets. Share, like, etc.
- Buy twitter followers. Ever. It’s sad and you aren’t getting exposure to the people that you want to market to anyway
- Just slap your promo down and walk away.
- Don’t be a dick.
- Tumblr isn’t a huge draw in sales traffic for me, but I do like to post sexy excerpts and naughty pics on mine. It’s much less monitored than FB.
- Tumblr is pretty much “anything goes”… but seriously. Don’t be a dick, yeah?
Instagram, Pinterest, Linked In, etc… none of these formats really did anything for me, promo-wise.
I’ll tackle website/blog etiquette next week when my brain is no longer spinning from information overload. :*
PS – Now for the sample promo piece I promised:
Notice the book cover that’s present? The hot guy? The general explanations of what you’ll be getting when you buy the book? Yeah. That’s perfect. Post a link in the body of the FB/Twitter/GooglePlus post or whatever, so others can click on it directly.