The anatomy of a promo kit: Freaky Friday’s with Michelle Roth @mroth_author

Strict Black Leather Locking Hand Cuffs on white background

Welcome back to another fabulously Freaky Friday with me.. Michelle Roth. Today I’ll be talking about blog posts again, but.. in a different fashion. (IE – Less whiny).

Once you’ve got your potentially bestselling novel penned, you’re going to need to promote it. One of the most effective methods for promoting your book and getting the EXACT message out there that you want, is blog posting.


Good news:

  • Other authors will typically let you post about your release on their blog
  • Reviewers and bloggers typically have space open for such things as well

Bad news:

  • You need to know who they are, and most likely have some sort of established relationship.

Good news:

  • You can usually join groups for your traditional publisher online with authors, readers, reviews alike on FB, Triberr, etc.
  • For indie authors, there are a ton of groups about promotion specifically on FB, Tribber, etc.

Bad news:

  • You’re going to have to make that blog we talked about so you can reciprocate (it’s only fair)
  • You’ll have to use whatever charm and influence your introverted little heart can muster.

OKAY! So now that you’re got the platform for your own post and an idea of who will post for you, what the hell are you supposed to actually SAY? How do you package it? Make it pretty? Make it interesting? SOS!!!!

So. Let’s talk anatomy of a post first. The average promo kit has:

A message from the author or an intro explaining how the book came to fruition
A picture of the book
Where to buy the book (links)
The back cover blurb
An excerpt
Author biography
Author social media links


Optional additions that make your post really shine:

A contest (people love free shit. use rafflecopter. it’s free and easy. plus you can wrangle subscribers to your newsletter and likes for the FB pages this way, too.)
A character interview (yes. this is you answering questions as your character)
An author interview (interviewing yourself)
A teaser image or two (sexy man chest, a few lines of your story with a title and maybe a cover if you can sneak it in)
If it’s a series, a quick cover and blurb from the previous installments.
Delivery Methods:

In my experience, people want it one of two ways. Either in doc format or in HTML format. Let’s tackle doc format first. It’s easier, in my opinion.

  1. Open an Open Office, Libre Office document and save it with a meaningful name.
  2. Insert your cover image (please note 400*600 is the max that it should be.)
  3. Add your blurb, any images, bio, excerpt, interviews, etc.
  4. Add your links. Use the feature to link it. This means they should have a little blue underline and point to some place on the web.
  5. Fix your spacing, centering, etc exactly as you’d like it. This is your final document.
  6. DO NOT add anything extra you don’t want the blogger to copy/paste into the post. I will admit that I don’t read it, and I don’t want to be bothered to go back and delete stuff. This is a favor from someone. Make their life easier.

And… HTML. This is where it gets tricky. What I suggest is that you set it up in your own blog, images and all. Save it as a draft.  Then copy the HTML into a text document.  Save it as whateveryouwant.txt

There are multiple types of blogs (Blogger, WordPress, to name a couple)… and sadly they all react differently. Try your best if you don’t have the time/inclination to set up html for both. God knows, I never do.


Include in your email:

  1. A thank you and an offer to reciprocate. It goes a long way. Just saying.
  2. A suggested title
  3. Suggested tags:  awesomesaucebook, erotic romance, evernight publishing, michelle roth, book title, book series title, paranormal, sexy sexy sexy, new release, #whatevs
  4. doc format document, html format document, all images referenced in either document.
  5. A request to respond with a link or a time that the blog will be posted. No sense in having promo out there if you can’t tell others about it, right?

A note about images.. the max image size for a cover should be 400*600. Anything more and the blogger may not be able to upload it.. or it may take up a massive about of disk space for them. Neither is good. I have to adjust the size of images people send all the time when I get their Amazon sized cover.. which is 2400*3600 or something thereabouts. WordPress won’t even take them.

I’ve attached a sample kit of my own from my last release. Feel free to download, repurpose, etc.

I hope this helps you guys. 😀  See you next week!





This entry was posted in Evernight Publishing, Freaky Friday, Writing Advice and tagged , , , , by Michelle Roth. Bookmark the permalink.

About Michelle Roth

Michelle Roth is a novelist from the Great White North (Toronto, ON). When she’s not disappearing into foreign lands, or making two perfect strangers that she invented fall in love, she’s probably curled up somewhere with a glass of wine and a good book. In her spare time she is typically hanging out with her awesome boyfriend and their two equally awesome cats. She likes taking road trips to nowhere in particular, cooking elaborate meals then making other people do the dishes, and being nerdy on the internet. Her books are currently available on

11 thoughts on “The anatomy of a promo kit: Freaky Friday’s with Michelle Roth @mroth_author

  1. AWESOME post!! And so true! Gracious its so hard to figure out what everyone needs so its best to make it uniform. I do like to send out different excerpts from time to time though each blog post is just a small bit different. 🙂 That’s just me though and I don’t do it often. (I forget…)

    Thank you for the templates too! that rocks! 🙂

    Liked by 2 people

    • I try to give out a couple of different options to everyone and let them pick which ever they like best.. a character interview, an author interview, or excerpts.. then I try to mix it up for my own blog. I only have so much time, though.. and it gets to be really, really time consuming! At a certain point, I just give up because it’s hard. 😀

      Liked by 1 person

  2. Pingback: That thing called Promo #TuesdayThoughts with Doris (@mamaD8) | Naughty Quills

  3. Pingback: Promo, Promo, Promo… #TuesdayThoughts with Doris (@mamaD8) | Naughty Quills

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