Netflix has never gravitated towards Apple's platforms.
The company may resell subscription from Viacom Inc, Lions Gate Entertainment Corp's Starz, CBS Corp, and many others. That will be supplemented with Apple-commissioned TV content involving top actors, producers, and technicians.
Reed Hastings, Netflix's CEO, says the biggest challenge for the company in taking on new competitors - such as Disney, Apple and WarnerMedia - is to "not get too distracted" by the slew of new streaming services. "We want people to watch our content on our service".
"These are incredible, large, well-funded companies with very significant efforts", Hastings said.
With a lot of companies having their specific streaming services, it will have a downside for users as they will not get everything at one source.
"We will make this a better industry if we have great competitors", he further added.
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That screen size is larger than the 9.7-inch, $329 (10,400 baht) model designed for education that Apple launched previous year . Apple Inc debuted a new mid-tier iPad with a larger screen and introduced the first iPad mini update since 2015.
We will have more details on the new Apple TV streaming service when it is made official at Apple's press event next week. "I'm going to be envious", he said.
But, just as Apple takes a cut from customers who subscribe to these service through the App Store, it is expected to do the same on it new streaming platform.
However, the Netflix CEO said it is not unnerved by competition. They're going to come up with some great ideas.
Meanwhile, in the United Kingdom, traditional broadcasters are stepping up their effort, with BBC and ITV announcing plans to collaborate on a joint subscription-based streaming service called BritBox, featuring new commissions, recent shows and old British favourites.
Amazon now offers a similar service with Prime Video.
However, it's expected that the service will launch later in the year, rather than in March, so don't expect to watch original Apple programming any time soon...