Jay-Z and Beyonce announced they will give out free tickets to their performances for life - but only to those who pledge to give up their meat-based meals.
Beyonce and Jay Z are giving fans a chance to win tickets to see them in concert for the rest of their lives.
The Greenprint website, where people can enter the sweepstakes, offers ways people can switch things up, including "meatless Mondays", eating two plant-based meals a day or eating plant-based at work. The site, which is hosting the competition, encourages entrants to cut down on meat-or even go full vegan-to help protect the environment. "What we are encouraging is for everyone to incorporate more plant-based meals into their everyday lives".
Fans must commit to a plant-based diet for one month in order to be eligible for the coveted prize. Once a user selects their Greenprint, a graphic is presented featuring their choice to share on social media.
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"Whether or not you want to go 100 percent plant-based, the reality is that we know we can benefit from eating more vegetables".
Beyoncé said she is offering free lifetime tickets to any of her or Jay-Z's shows.
The Greenprint project was unveiled on Bey's Instagram account yesterday.
Veganism is the moral conviction that using and killing animals is wrong, and your diet is just one way in which vegans express this belief.