Samsung 2019 and 2018 TVs will get an exclusive iTunes app, which lets you access your existing library or rent and buy shows and movies from Apple. It will be compatible with Samsung's QLED 4K and 8K TVs as well as "The Frame", Serif TV and other selected UHD and HD models. Individuals screens could be combined to create massive displays, which the company calls The Wall TV. So it's a win-win for both of them as Apple gets to provide its content through the television that sells most around the world and for Samsung, providing iTunes and Airplay 2 services means being able to provide more content only to its customers. Indeed, it didn't take long before Vizio officially announced its own adoption plans for the feature, with its SmartCast-enabled TVs getting the feature at some point in the near future.
The BBC has contacted Apple to ask whether the iPhone-maker is paying Samsung to add iTunes.
As well as the app for its smart TVs, which will allow users to play iTunes content, Samsung is also adding Apple's AirPlay 2 software, which will allow iPhone users to stream content from their devices to Samsung TVs.
Alleged 2019 iPhone renders surface, shows off three cameras
The pictures show a triple camera setup - a first for the iPhone lineup - in a square on the back of the phone. Adding in a new ToF (time of flight) sensor would mean that real-time room mapping would become a reality.
What do you think of Apple adding AirPlay 2 support to all these different devices?
"Services generated over $10.8bn in revenues during the quarter, growing to a new quarterly record in every geographic segment, and we are on track to achieve our goal of doubling the size of this business from 2016 to 2020". The company blamed the revenue reduction on lower-than-expected hardware sales but pointed to service revenue records.
Apple has shared an official list of TVs that will support AirPlay 2. About one year ago, Apple finally allowed Amazon's Prime Video app onto its Apple TV. As AirPlay 2 devices, the TVs will show up as screens to which content can be sent on iOS and macOS, just like an Apple TV or AirPlay speaker.