‘Bird Box’: Netflix stokes peer power with 45 million viewership figure

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Netflix's buzzy new horror film "Bird Box" has people online attempting a new kind of challenge: going about everyday tasks blindfolded.

Since its USA premiere on December 13 2018, social media has been flooded with reviews and memes about sci-fi thriller Bird Box, which left many people with dropped jaws.

Have you seen Bird Box and, if so, what did you think of it?

Shares of Netflix are up 33% YTD.

Netflix posted the number over on its Twitter account, without revealing additional details: Took off my blindfold this morning to discover that 45,037,125 Netflix accounts have already watched Bird Box - best first 7 days ever for a Netflix film! pic.twitter.com/uorU3cSzHR - Netflix Film (@NetflixFilm) December 28, 2018 Netflix is notoriously secretive about viewership data, and it's unclear what the number means.

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This assertion attracted some side-eyeing from those familiar with Netflix's general behavior in reporting.

And Bullock, who played Malorie, explained what exactly made them so terrifying. As many pointed out, with the amount of viewers who share accounts, there really is no telling how many actual people have seen Bird Box. Each account was only counted once. Will traditional studios trust and value it? My nine-year-old little boy shouldn't see this film now.

Things escalate when Bullock's character has to travel down a risky river, staying awake for more than 24 hours to make sure the boat stays on course. Wisely debuted in the thick of the holiday season, Bird Box wracked up more than 45 million views within a week, according to Netflix, and if you're one of the folks who settled in for a scare over the break, then you're probably eager to dig into the film, spoilers and all! The title comes from the box of birds she and her young children bring onto their boat.

Or maybe it was all the jokes and memes filling the internet - they are good publicity, after all.

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