Amazon’s gift? Free holiday shipping for everyone

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Bottom line: Buy one of over 100 million items you want on Amazon and get free shipping without having to spend $25 now up until Christmas.

Last month, Target announced that from November 1 to December 22, shipping would be free with no minimum spend required. "We see Amazon on the defensive this holiday not traditional retail".

Prime members, who are already entitled to free two-day shipping, will also receive a new perk: More than 3 million items will be available for same-day delivery during the holiday season. The free shipping will probably help boost sales quite a lot, especially since it's the holiday season.

"We focus on making shopping as easy and enjoyable for the customer as possible so we hope customers will enjoy the new AR View feature in the app, which uses augmented reality technology to allow shoppers to see selected products in their own home before they decide to buy, just in time for this year's biggest ever Black Friday sale and ideal for kitting out the home before Christmas guests start arriving". A spokeswoman said it is the first time Amazon has dropped its minimum order size to qualify for free standard shipping - which generally takes between five and eight days - to zero.

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It may be because Amazon felt the need to compete with big box stores who are also offered free shipping promotions.

As part of the promotion, the online retailer is waiving the $25 purchase minimum for non-Prime members starting Monday.

"They're forcing Amazon to react", Wedbush Securities analyst Michael Pachter said. The same week, Walmart announced that two-day shipping would be free for Marketplace items.

This year the retail firm is introducing a new "AR View" feature that will allow customers to view products in more detail before they purchase them.

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