Apple posts another record quarter, readies for crucial holiday period


The announcement that we won't know how many individual iPhones get shifted any more caused a bit of a ripple in the stock market and Apple's stock went down 7%. Now Apple is making a change to ensure it doesn't have to talk as much about that problem. Sales of iPad also witnessed a decline with the company selling just 9,699 units in Q4 2018 as against 10,326 units sold during the same time past year. While Apple missed out on talking about India last quarter, CEO Tim Cook had a lot to say about the company's India plans. "Among customers around the world purchasing iPads during the quarter, almost half were new to iPad, and our active installed base of iPads reached a new all-time high", Maestri said. Apple is shifting investors focus to revenue, margins, and growth of sales. Apple has raised the prices of its high-end iPhone models in recent years to offset slowing unit sales growth and sagging demand for smartphones. Sales of Apple products have flatlined - iPhone sales barely grew at all last quarter.

The Silicon Valley tech giant Apple has faced a sharp downturn in stock price, losing its coveted $1 trillion valuation following the release of their fourth-quarter earnings report.

On Tuesday, Mr Cook unveiled a new iPad Pro and MacBook Air as Apple completed a refresh of its major product lines for the year.

The company forecast revenue between $89 billion and $93 billion for the current holiday quarter, which also was less than Wall Street had hoped for, further raising doubts about the company's iPhone sales. That's a tough pill to swallow for Wall Street. That said, Apple during the quarter gone by sold 46.9 million iPhones. Some parts of it, like iCloud storage, are likely lucrative, but others, like Apple Music, are probably less so because Apple has to pay music licenses costs and competes with rival Spotify Technology.

PM Modi to dedicate to nation world's tallest statue, Statue of Unity
At the same time, a team of Jaguar fighter aircraft will fly over the statue and a team of MI-17 choppers will shower rose petals. Modi would also inaugurate the "Wall of Unity" (a monument defining India's unity) near the statue.

"It doesn't matter how many units there are in there when it comes to the full value of the shopping cart", Cook said, adding that "customer loyalty" was a more important metric. "We've been in discussions with them and the discussions are going quite well", Cook said during the fourth quarter 2018 earnings call Thursday.

"While it's frustrating how Apple, with no warning, made a decision to pull the plug on unit metrics, our core bull thesis does not change on the story and to some extent is emboldened by the (approximately) $800 (average selling price) story and a robust services business poised to hit $50 billion-plus in (Apple's) 2020 fiscal year", Ives said.

"We generated iPad growth in a number of key regions around the world, including Latin America, Europe, Japan, India and South Asia".