Google uses AI to improve Google Images, video search and AMP Stories

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Interestingly, the majority of the changes seem slated to appear within Google's mobile app.

Today the launch of Discover also happened, a stream of contextual topic headings and cards on the Google homepage; AI-powered tools created to help in emergencies, including a flood prediction model (which will roll out first in India); and Pathways, a job search tool that recommends listings and training programs (it's launching in Virginia).

It's the same basic experience with various spotlighted articles related to what interests you and things you follow, but Google thinks that a list of new features will have you enjoying it very much.

So what is Google "Discover" really about?

Check out all of Google's new announcements in this blog post.

Personalizing the 'search journey.' Years ago, Microsoft determined that search was not a one-off behavior.

Oil stable, OPEC in focus after Trump call for lower prices
Still, concerns remain that supplies could tighten as a November deadline for American sanctions on Iranian oil approaches. Ministers from more than 20 of the 25 countries in the OPEC/non-OPEC coalition are expected to attend the Algiers summit.

It is working to bring new features to search that will help users with ongoing information needs.

Collections already existed, but it's not clear how many people have been using it. Collections allows users to save and organize content on their phones. At the event in San Francisco, where Google announced the new features, virtually every slide showed how the new tools would look on a smartphone, not a desktop. Now, AI will do the storytelling for you and served via Search, starting with content about celebrities and athletes, for some reason. Along with the new name comes a redesign that should look familiar with the recent Material Theme updates. It will debut later this fall.

Next up is something called Activity Cards. As Collections seem like just a reimagining of the bookmark process, the process sounds pretty similar. You'll be able to hit buttons to see more or less about certain topics from the feed. To break filter bubbles and avoid accusations of bias, Google Discover is based on the same technology as Google News' Full Coverage, ensuring it offers a variety of perspectives. Today, as part of its efforts to improve search, the search giant is revamping Feed and is renaming it to Discover. The Google Doodle theme for 2018 is "what inspires you". A little, unnamed control panel icon will push more or less content to your feed-your choice.

Keep an eye out for all of these new features to be rolling out over the next few weeks and months.

"Search is not ideal, and we are under no illusions it is", Gomes said.

Google has, indeed, transformed from being a simple search engine to help users in exploring the web to a vital search engine so integrated into daily life that people use its name as a verb.

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