"Maisel" had a pretty - dare we say - marvelous night at the 2018 Emmy Awards.
While Amazon didn't win as many awards in comparison, "The Marvelous Mrs. Maisel" swept several categories, including best actress and best supporting actress in a comedy, best comedy, and a historic double win for Amy Sherman-Palladino, who won for writing and directing the series.
Foy described working on the Netflix series as the "the most extraordinary two-and-a-half years of my life" while she dedicated the award to "the next cast, the next generation" as well as her on-screen husband Matt Smith, who looked adorably delighted with the mention.
Marketers in the audience who may want to take advantage of the success of Emmy winners like "The Marvelous Mrs. Maisel" are, of course, out of luck, as advertising on the service thus far has been limited to a handful of brand integrations and some avails in its National Football League simulcasts.
GoT won nine Emmys this year, meaning the blood-spattered cinematic tale of noble families vying for the Iron Throne - which returns in 2019 for an abbreviated eighth and final season - now has 47 awards overall.
"This wasn't supposed to happen", said a startled Foy.
All told, ad-free platforms accounted for 18 of the night's 26 Emmy wins.
Wall Street slides ahead of Trump tariff announcement
China is one of Apple's largest markets, and the tech giant said increasing tariffs on Chinese goods could harm its business. The trade war between America and China has escalated, fuelling fears that the global economy could be dragged down.
The ceremony hosted by Saturday Night Live regulars Colin Jost and Michael Che took on a decidedly political hue at the start, with a barrage of edgy jokes on hot-button issues from diversity in Hollywood to #MeToo and Donald Trump.
But despite one of the most ethnically diverse array of nominees, only Regina King ("Seven Seconds") Thandie Newton ("Westworld") and RuPaul ("RuPaul's Drag Race") made it to the winners podium.
"One of the things I love the most about this show.it's about a woman who is finding her voice anew", Ms. Brosnahan said.
Representing the ad-supported networks, FX snagged two surprising and deserved wins for "The Americans" and multiple for "The Assassination of Gianni Versace", including best actor in a limited series and best limited series.
Creator Ryan Murphy dedicated the Emmy to the LGBT community.
In a big upset, Bill Hader ("Barry") defeated 2017 victor Donald Glover ("Atlanta") for Best Comedy Actor.
"Barry" also brought honors for veteran Henry Winkler, winning a standing ovation and his first-ever Emmy for his supporting role as a self-important acting teacher.