It became a trending topic on Twitter and other social networks, with some fans urging a boycott of the company's clothes and trainers - even burning and cutting out the signature swoosh logos on their gear.
"Having a huge company back him could be a controversial reason for this company but they're not afraid and I feel like that was a really powerful statement to a lot of, a lot of other companies", Williams said. It drew the ire of President Donald Trump, who tweeted Wednesday about Nike's ad featuring Kaepernick. "Even if it means sacrificing everything".
Prime Time Sports in the Chapel Hills Mall has a sign that reads: "Still choosing to stand / All Nike 1/2 price / "Just doing it".
I grew up in OR and was around @Nike my whole life.
Nick Foles to open season for Eagles
He still has to clear that hurdle, and the Eagles won't want to put their franchise quarterback in harm's way. Jones made it evident then that he wasn't a fan of being peppered with questions about the Eagles.
Featured in the middle of the two-minute ad, right before LeBron James, Kaepernick narrates Davies' story. "Ask if they are insane enough".
Kaepernick, 30, has not played since the 2016 season and filed a grievance last October against NFL owners for collusion, claiming they schemed to keep him off the football field because of his protests, not his football playing ability.
Earlier on Wednesday, James - who has a reported lifetime endorsement deal with Nike - showed his support the shoe manufacturer and its newest spokesperson.
The spot ends with Kaepernick saying, "Don't ask if your dreams are insane, ask if they are insane enough".