To refer to it by its full name, that's the "Sonoma-Marin Fair World's Ugliest Dog Contest".
Zsa Zsa and her large tongue not only beat out the other dogs, but she brought ome $1500.
Dogs in the competition flaunt their imperfections as they walk down a red carpet with their owners.
The 9-year-old victor, named Zsa Zsa, was found via a pet-finding site by owner Megan Brainard of Anoka, Minn., according to a biography supplied for the contest.
Ms Brainard found Zsa Zsa, who has an underbite and a noticeably long tongue, on a pet search website.
Zsa Zsa the English bulldog took out this year's title.
The organizers of the World's Ugliest Dog competition aim to promote dog adoption.
French priest suspended after video of him slapping baby goes viral
Internet users are confused, anxious and appalled at the priest's actions, with one person writing, "That was uncalled for". A couple presumed to be the parents is heard gasping at this in the video . "I will scream louder than you so calm down ".
Himisaboo, Chinese Crested and Dachshund mix, struts her stuff during the World's Ugliest Dog Contest.
Rather than poke fun at the dogs, the competition celebrates canines in all their shapes and sizes, many of whom, like this year's victor, come from shelters or puppy mills. The fair will also make an in-kind donation to Underdog Rescue.
A 125-pound gentle giant Martha, a Neopolitan Mastiff with gas and a droopy face, won last year's competition. It took her family three days to drive out to Petaluma for the contest.
This year's contestants included a blackhead-covered Chinese Crested-Dachshund mutt, a mixed-breed bulldog with excessive wrinkly skin, and a Pekingese named Wild Thang.
The World's Ugliest Dog contest-now in its 30th year-aims to celebrate diversity among pooches.
Wild Thang, a two year old Pekingese, at the 2018 World's Ugliest Dog contest.