Feud back on? AMC announces new MoviePass-like subscription service

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Additional benefits include "100 points for every $1 spent for the AMC Stubs A-List monthly fee and food and beverage spending at AMC theatres". Although, there was a brief period when MoviePass took away the movie-a-day package that made them famous before quickly resuming the service.

AMC said it will continue to accept MoviePass at all of its locations.

"AMC Stubs A-List is AMC's next evolution of delivering wonderful benefits to our loyal customers, and we're excited to continue to grow the program by leaps and bounds", said AMC CEO Adam Aron.

The new service, AMC Stubs-A-List, costs more than MoviePass at $19.95 a month, but the benefits may well justify the cost.

Unlike some of MoviePass' newer subscription offerings, AMC's new Stubs A-List places no restrictions on format - IMAX and 3-D movies are included - and allows users to purchase advance tickets as well as spur-of-the-moment sales. For $19.95 per month (plus tax), members can see up to three movies per week, including access to IMAX and 3D showings, multiple movies per day, and repeat visits to previously seen movies, all things that are now unavailable to MoviePass customers.

MoviePass restricted subscribers to only standard screenings and sometimes revoked their subscription permanently for watching a 3D movie - even when the viewer protested they did not.

However, AMC said movie will not be able to carry over from the previous week if they fail to see three films.

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MoviePass in April also announced a new no-repeat policy to cut down on fraud, according to The Hollywood Reporter.

MoviePass responded on its Twitter account on Wednesday.

Your move, MoviePass - that is, if there are any possible moves left. Twice the price for 1/4 the theater network and 60% fewer movies.

MoviePass CEO Mitch Lowe said he was anxious AMC's negative stance would hurt how people see MoviePass, the Deseret News reported.

Earlier this month, MoviePass announced it reached its 3 million subscriber mark and expected to hit 5 million by the end of 2018. That represents a major inconvenience for many and that could make AMC's service worth the extra money for many moviegoers.

MoviePass did not return a request for comment from this news organization.

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