Apple takes potshot at Facebook with Safari privacy features

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Users will now be able to get a few summary of the time they spend on the phone and how long they are on certain apps.

Apple also used a number of Facebook and Instagram images during its keynote presentation as examples of what to limit.

Apple is closing in on Facebook by hitting its weakest point: privacy. As pointed out by The Wall Street Journal for instance, new privacy tools in Safari will limit the personal data that apps like Facebook can collect. At the Worldwide Developer Conference in San Jose, California, on Monday, Apple's software VP Craig Federighi said the new features of their web browser, Safari, will be safe from prying from social media sites.

"If you do want to interact with one of these [tools] or one of these apps tries to access that information, you'll get this [warning message] and you can decide to keep your information private", he said.

"[Apps] try to draw us in for fear of missing out", Federighi said. "This year, we're shutting that down". One of the features addresses trackers - Safari will soon be able to block trackers that attempt to follow users around the web.

"We have never been about maximizing the number of times you pick [the phone] up, the number of hours that you use it", Cook said.

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"I am concerned. that Apple is falling further behind Google and Amazon in AI (artificial intelligence)", said GlobalData research director Avi Greengart in a tweet.

The iOS 12 operating system, which will be rolled out later this year, will also include group FaceTime chats for up to 32 people at a time and animated emojis that look like a user, also called "Memojis".

The features follow a feature Apple built into Safari past year that limits the ability of data brokers to track Safari users' online movements across different sites as they surfed the web. They have some services.

I think that the privacy thing has gotten totally out of control and I think most people are not aware of who is tracking them, how much they're being tracked and the large amounts of detailed data that are out there about them.

Munster said Apple was trying to hit hard the message, "that the user is always right". This applies even if a user does not have a Facebook account or are logged out of their Facebook account from the Safari browser.

We really feel that the ergonomics of using a Mac are that your hands are rested on a surface, and that lifting your arm up to poke a screen is a pretty fatiguing thing to do.

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