Amazon Prime Members to Receive 10% Off Whole Foods Sale Items

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Vice president of Amazon Prime Cem Sibay told The Wall Street Journal that this week's deals will be available immediately in Florida stores and roll out to more than 460 stores nationwide this summer.

Analysts at Morgan Stanley predicted that the latest perks could make Whole Foods cheaper than conventional grocers for roughly 8 million Amazon Prime subscribers, according to Reuters.

"This new Prime benefit at Whole Foods Market is a flawless pairing of healthy and delicious food at even more affordable prices", said Cem Sibay, vice president, Amazon Prime, in a statement about the discount program's launch.

On Wednesday, Whole Foods launched a much-awaited loyalty program that provides exclusive discounts to the Prime customers, including a discount of 10 percent off on hundreds of items on sale and weekly specials in a rotation. Amazon earlier made an announcement regarding the free two-hour delivery to its Prime members from Whole Foods stores and its subscription club with video streaming and fast shipping.

To take advantage of the new program, Prime members will need the Whole Foods mobile app, where they sign in with their Amazon account and then scan the app's "Prime Code" barcode at checkout to apply the appropriate discounts. The app will also give customers exclusive deals and highlight the week's best offers.

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Sustainably sourced, wild-caught halibut steaks: $9.99/lb., save $10/lb. The Prime discounts include 10% off sale items and weekly specials that rotate.

Cold-brew coffee at Allegro coffee bars: 50 percent off 16 oz.

"Whole Foods, with 463 USA stores and roughly 1% share of the fragmented US grocery market, has gained momentum since the Amazon merger last summer, Whole Foods co-founder and chief executive John Mackey told Reuters".

Amazon cut prices at Whole Foods for all customers once it completed its purchase of the chain in August, and announced another round of price cuts in November. "Or, customers can opt in to use their phone number to save at checkout", the Amazon/Whole Foods news release states. Plus, customers can now shop for Amazon devices, such as Echo and Fire TV, while grabbing groceries at select stores. Start a free trial of Amazon Prime at amazon.com/amazonprime.

For 39 years, Whole Foods Market has been the world's leading natural and organic foods retailer.

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