Fitbit female health tracking goes live as healthcare apps start rolling out

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Fitbit is kicking off its week by announcing that a long-requested feature will soon be coming to its products: female health tracking.

According to Fitbit, "Female health tracking will automatically be a default tile for all adult users who identify themselves as female in the Fitbit app".

Women's health tracking allows female Fitbit users to log their menstrual cycles, record symptoms and compare between different cycles.

Quick Replies are now exclusive to folks using a Versa or Ionic with an Android phone, and just like Fitbit said earlier in the year, this allows you to reply to texts, tweets, WhatsApp, and more using five pre-loaded messages. Fitbit's proprietary cycle algorithm gets smarter and more accurate as you consistently log your period. Fitbit also upped the customization ante by giving wearers the ability to fully customize the smartwatch, offering a variety of apps like Starbucks, Strava, and Flipboard, as well as a number of custom clock faces - the brand says there's already over 550 apps and clock faces now available. At launch, there's a limit of five custom replies per messaging app. Fitbit has explicitly said that it wants to attract more women to wearables. Previously, users were unable to respond to text messages, or messages from services such was WhatsApp and Facebook.

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Women can keep tabs on their menstrual cycle on the Fitbit app or find out when their fertile window is if they're looking to get pregnant. Fitbit says that all of the apps will be live and available to download for Ionic and Versa user by summer 2018.

The app will also push general information about menstrual cycles, ovulation, fertility and common misconceptions from the company's blog. The new feature is only available on the Fitbit Ionic and the Versa. The on-device experience can be used to track where users are in their cycle and see when their period is expected.

Finally, Fitbit has also announced a slew of new apps and clock faces, with many of them centered around managing conditions like diabetes and some forms of cancer. New incoming additions built using Fitbit's SDK include Dexcom, Diplomat Pharmacy, Fitabase, Go365 by Humana, Limeade, One Drop, Sickweather, and Walgreens.

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